Joining is free. Simply create or log in to your Moshulu account and you’ll automatically become part of The Joyful Collective as a Fans member.

You’ll earn 1 point for every £1 spent. You may also receive points for selected activities, including leaving a review, referring a friend, adding your birthday, completing your profile or purchasing from a new category.

Yes, as long as the total amount is above £50 you'll automatically receive the equivalent number of points.

Yes. Joining The Joyful Collective is free.

Yes. You’ll need to be signed in so your points, tier and benefits can be linked to your account.

Your membership status is assessed daily, so points and tier progress may take up to 24 hours to update.

Yes. Points expire on a rolling 24-month basis, so points earned more than 24 months ago will be removed from you balance.

Add your birthday to your account so we can recognise your special day with a birthday benefit.

Log in and visit The Joyful Collective page in your account to view your current tier and progress.

Points are personal to your account and cannot be transferred.

Share your personal referral link with a friend who is new to Moshulu. When they place a qualifying first order, they’ll receive 15% off and you’ll receive 100 points. Your friend’s order must be at least £50.

Points are used to track your progress through the Fans, Friends and Family tiers. They cannot be exchanged for money, discounts or cashback. As you move through the tiers, you’ll receive benefits such as early access, free delivery, competitions and surprise extras.

If you return an item, any points earned from that purchase may be removed from your balance. Your tier may also be adjusted if the return changes your eligible spend.

No. Points are used to track your progress through the membership tiers and cannot be exchanged for cash.

Some benefits are ongoing, while others may be occasional or seasonal, such as competitions, early access and surprise extras.

Your account will show your current tier and progress. As tier status is assessed daily, any changes may take a short time to appear.

The programme is designed to include a mix of early access, recognition and occasional extras, so some benefits may be updated over time.

We may let you know about early access, competitions, birthday recognition and other member benefits by email or through your account.

The Joyful Collective has three tiers: Fans, Friends and Family. Fans covers 0–99 points, Friends 100–199 points, and Family starts at 200 points.

You move through the tiers by earning points from purchases and selected activities. Your tier status is assessed daily.

Fans receive early access to new collections, birthday recognition and selected member-only content.

Friends receive everything included in Fans, plus early access to sales, free delivery on orders over £90 and occasional member-only competitions.

Family members receive everything in Friends, plus free delivery on orders over £60, opportunities to give product feedback or vote on designs, and occasional surprise extras.

Your points and benefits are linked to the email address on your account, so use the same email when shopping and signing in.

Potentially, yes. Because points expire on a rolling 24-month basis and status is assessed daily, your tier may change if your points balance falls below the required level.