Loyalty Terms and Conditions

Moshulu (Coastguard Road Ltd) is registered in England and Wales with company number 1154129 at Registered Office : Coastguard Road Ltd, Heathpark Industrial Estate, Honiton, Devon. EX14 1SD

VAT no. GB142614786

Moshulu Loyalty Programme – Terms & Conditions

Definitions

The following definitions shall apply throughout these terms.

Moshulu means Coastguard Road Ltd trading as Moshulu.

Loyalty Scheme and Loyalty Programme refer to the Moshulu loyalty programme outlined in these Terms & Conditions. The programme is operated by Moshulu using Yotpo Ltd as a technology partner.

Customer means an individual purchasing goods from www.moshulu.co.uk, outlet.moshulu.co.uk or Moshulu stores listed at https://www.moshulu.co.uk/pages/store-finder.

Points are used to track a customer's status within the Loyalty Programme and determine their membership tier. Points have no monetary value and cannot be redeemed, exchanged for cash or used as a method of payment.

Tiers are membership levels determined by the number of points held in a customer's loyalty account. Tiers are recalculated daily, and membership of a tier determines the benefits available to the customer.

Qualifying for the Loyalty Programme

All Moshulu customers with a valid email address are eligible to participate in the Loyalty Programme.

Customers automatically earn loyalty points when making eligible purchases while logged into their customer account at www.moshulu.co.uk or outlet.moshulu.co.uk.

Customers shopping in participating Moshulu stores can earn points by providing the email address associated with their customer account at the time of purchase.

There is no separate registration process or membership fee. Customers can access their loyalty points, current tier and available benefits by logging into their Moshulu customer account.

A valid email address is required to participate in the Loyalty Programme.

Earning Points

Points may be earned through the following methods. Customers must provide a valid email address or be logged into their customer account when completing an eligible activity.

  • Online purchases: Customers earn 1 point for every £1 spent at www.moshulu.co.uk and outlet.moshulu.co.uk, including VAT but excluding delivery charges and gift cards.

  • In-store purchases: Customers earn 1 point for every £1 spent in participating Moshulu stores listed at https://www.moshulu.co.uk/pages/store-finder, excluding gift cards.

  • Product reviews: Customers earn 3 points for submitting a genuine, eligible product review through Moshulu's official review platform, REVIEWS.io. Points are awarded in accordance with the review programme's eligibility criteria.

  • Birthday details: Customers earn 10 points as a one-time reward for adding their birthday (day and month) to their customer profile.

  • Refer a friend: Customers earn 10 points for successfully referring a new customer through Moshulu's official referral programme, Mention Me. The referred customer must complete and retain their first qualifying purchase. Additional eligibility requirements are detailed in the referral programme's Terms & Conditions.

  • Complete your profile: Customers earn 10 points as a one-time reward for completing their customer profile, including relevant personal details and shopping preferences, through their Moshulu customer account.

  • Additional opportunities: Moshulu may introduce other opportunities to earn points through promotional activities, campaigns or special events at its discretion.

Points are awarded only for eligible activities and may be subject to verification.

Exclusions

Points cannot be earned on delivery charges, the purchase of gift cards or purchases paid for using gift cards.

Purchases of Moshulu products through third-party marketplaces or retailers, including Debenhams, Roman Originals, eBay and Amazon, are not eligible to earn points.

Moshulu reserves the right to exclude specific products, transactions or promotional activities from earning points where this is clearly communicated.

Expiry and Withdrawal of Points

Points expire 24 months after the date on which they are earned, regardless of the earning method.

One-time earning opportunities, such as providing birthday details or completing a customer profile, cannot be repeated after the associated points have expired.

Where products are returned or refunded, the points originally awarded for those purchases will be deducted from the customer's loyalty balance.

If the deduction results in a customer falling below the points threshold for their current tier, their membership tier may be adjusted at the next daily recalculation.

Moshulu reserves the right to correct or withdraw points awarded in error or obtained through fraudulent, misleading or otherwise ineligible activity.

Tiers and Benefits

Qualification for each tier is determined by the number of valid points held in a customer's loyalty account. Membership tiers are recalculated daily.

Points are not deducted when a customer enters a new tier. However, points may expire or be withdrawn in accordance with these Terms & Conditions.

The Loyalty Programme consists of three tiers:

  • Fans: 0–99 points

  • Friends: 100–199 points

  • Family: 200 points or more

Each tier provides access to a selection of benefits, which may include exclusive offers, promotional rewards, early access to selected sales or products, and other member-only opportunities.

The current benefits available to each tier can be viewed at https://www.moshulu.co.uk/pages/loyalty.

Some benefits may be subject to additional eligibility criteria, availability, promotional periods or specific Terms & Conditions.

Moshulu reserves the right to introduce, modify or withdraw tier benefits, subject to applicable consumer law.

Multiple Accounts

Customers who hold multiple loyalty accounts due to using different email addresses may request that their accounts be merged by contacting customer.services@moshulu.co.uk.

Account merging is subject to verification and technical availability.

Where one-time earning opportunities, such as providing birthday details or completing a customer profile, have been used across multiple accounts, duplicate points will be removed during the merging process.

Marketing Preferences

Membership of the Moshulu Loyalty Programme does not require customers to subscribe to marketing communications.

Customers may choose to receive marketing emails and other promotional communications from Moshulu in accordance with their marketing preferences and applicable data protection legislation.

Customers who have opted out of marketing communications may continue to participate in the Loyalty Programme and earn points through eligible activities.

Certain benefits, including early access to sales, exclusive promotional offers and member-only announcements, may be communicated through marketing emails. Customers who do not subscribe to these communications may therefore miss notifications about some available benefits.

Essential communications relating to loyalty membership, points balances or account administration may still be sent where permitted by applicable law.

Customers may update their marketing preferences or unsubscribe from promotional emails at any time using the unsubscribe link included in marketing communications.

Data and Privacy

Moshulu's Privacy Policy applies to the collection, processing and storage of personal information in connection with the Loyalty Programme.

These Terms & Conditions should be read alongside the Privacy Policy. In the event of any inconsistency concerning the processing of personal data, applicable data protection legislation and the Privacy Policy shall take precedence.

To operate the Loyalty Programme, Moshulu may share relevant customer information with its appointed technology partners, including Yotpo Ltd.

This information may include customer names, email addresses, postal addresses, birthday details, purchase history, points balances, loyalty tier status and relevant shopping preferences.

Customer information will be processed for purposes connected with operating and administering the Loyalty Programme, providing membership benefits and communicating with customers in accordance with their preferences and applicable law.

Other approved service providers, including Klaviyo, may process relevant customer information where necessary to deliver permitted communications and services.

Further information about how Moshulu collects, uses and protects personal information is available in its Privacy Policy.

Customers may request to leave the Loyalty Programme by contacting customer.services@moshulu.co.uk.

Please allow up to 30 days for requests to be processed. Withdrawal from the Loyalty Programme will result in the loss of accumulated points and associated membership benefits.

Variation of Terms

Moshulu reserves the right to amend, suspend or withdraw the Loyalty Programme, subject to applicable law.

Changes may include, but are not limited to:

  • Adjusting the rate at which points are earned.

  • Introducing or withdrawing methods of earning points.

  • Changing the points thresholds required to qualify for membership tiers.

  • Adding, modifying or withdrawing tier benefits.

  • Changing the expiry period applicable to points.

  • Suspending or withdrawing the Loyalty Programme in its entirety.

Where changes materially affect existing members, Moshulu will provide reasonable notice where required by applicable law.

Continued participation in the Loyalty Programme following the effective date of any changes will be subject to the updated Terms & Conditions.

The latest version of these Terms & Conditions will be available on the Moshulu website.

Last updated: October 2026