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About Moshulu

These rolling hills are reflective of the countryside views that we see from our head office in Honiton. Devon is a beautiful place to think about creating smiles, and our independent, family business has grown from our love of this county's holiday spirit. It gives us the inspiration to create our colourful products, and since 1997 we've been sharing this love of colour with our customers.

Our Story

Moshulu’s story began in 1974 when Henry and Jenny purchased a footwear import business based in Woodbury, Devon. They ran the business successfully for several years. Now armed with over two decades of experience in footwear Henry and Jenny, along with their three sons, Darryl, Neal and Shaun, recognised that they could produce shoes that were not just good, but excellent! But they needed to design them from the bottom up, defining every stitch to ensure they were just right.

This lead to the formation of the Moshulu brand, and in 1997 the first Moshulu footwear designed in Devon was produced.

Today, Moshulu is one of the UK’s leading footwear retailers, having become a brand known and loved by its customers for quality, colour and comfort all designed to make you smile!

A smile in every box

Every time we create a new product it has to tick a few boxes before we’ll consider bringing it to our customers.


From buttery soft leathers and extra cushioning underfoot, to beautifully flexible and bouncy soles, we ensure that every pair of our shoes and boots are a delight to wear.


We believe that colourful things make people happy. Of course we love a versatile black, tan or navy; but you can always be assured of a range of colours when shopping with us. We want to give you the choice and confidence to slip on something with wow-factor.


From embossed buckles and patterned linings to a choice of laces; every product has subtle details which are designed to delight you at every turn - even our shoe boxes are beautiful.

Where are Moshulu shoes made?

Moshulu shoes are manufactured across Europe and India in factories which in many cases have been making our shoes for over 20 years. We carefully select our factories to ensure they are the best for that product type, for example our cork footbed sandals are made in Spain where the natural cork is sustainably sourced. It’s our belief that you won’t get a better made cork footbed anywhere else in the world!

From our Summer family picnics to charity quiz nights and coffee and cake in stores, our team is our extended family.

We believe

  • - In putting a smile into every day
  • - That colourful things make everyone happy
  • - In fairness and honesty
  • - In leading with kindness

We’ve grown our team from its family beginnings to over 120 staff, all of whom share the company’s passion for putting our customers first. Still a family business at heart, Chairman Henry Fulls is fondly referred to as dad by many.